Apple's New App Store Consent Rules: What Developers Must Know Before Sending User Data to AI Systems
Apple’s New App Store Rules: Why User Permission for AI Data Sharing Matters More Than Ever Artificial intelligence (AI) is transforming the digital world faster than any previous technology. From personalized recommendations to advanced automation and powerful creative tools, AI now sits at the center of most modern apps. But with great power comes great responsibility—especially when it comes to user privacy. Recognizing this growing concern, Apple has officially updated its App Store Review Guidelines, adding a critical new rule that directly impacts how apps can use AI: 👉 Apps must now obtain explicit user consent before sending any personal data to external AI systems. This policy marks one of the biggest privacy-related shifts Apple has made since the launch of App Tracking Transparency (ATT) in 2021. And for users in the United States—where debates around data privacy, AI regulation, and digital freedom are intensifying—this move could not be more timely. In this comprehen...